Customers have shown a preference for stores that offer customized shopping bags. This is because of the convenience of shopping in such stores since they will not need to carry their own bags to the store. Unknown to the store owner, the bag you have issued becomes your ambassador. It will create an impression of your brand and also invite or repel potential clients.
This calls for greater and deliberate attention to the design of your plastic bags with logo.
One of the concerns with the design is the method of imprinting the logo. There are different printing methods available for printing on plastic bags that will determine the choice you make.
The imprint process will be determined by several factors:
- Availability: Is the plastic bag printing process available for use now? There are instances where the technology is available around the world but not in your neighborhood. It may also not be available for printing on plastic bags you desired. In other cases, it would be too expensive for your brand or does not produce the quality you would desire to represent your brand. If the technology is available and accessible, you can use it. Where this technology is not available, it is advisable that you look for alternatives.
- Cost: Every technology or process is available at a cost. In most cases, bulk printing reduces the cost of production. For a store that requires a limited number of papers, it will be a challenge to use some technology. The cost must not override the need for quality bags. There are alternatives that are affordable yet produce reasonable quality packaging papers.
- Desired quality: The apparent quality of your plastic bag will be affected by the printing process used. The papers are used by a public that is judgment and interested in quality products. If the quality is not satisfactory, they will raise an issue with your brand and possibly give a bad impression of the quality of your services or goods. Use an imprinting process that can withstand the criticism of your customers and survive.
Having weighed the determinants of choice of an imprint process or method, you need to consider the different methods available in the market.
Here is a look at the plastic bag printing process alongside their advantages and disadvantages. This will help you choose the best method for your case:
This plastic bag printing process uses a standard recipe of premixed ink call spot colors for printing on plastic bags. A screen is placed between the object- in this case, your plastic bag, and the brush or printer to transfer the logo. The screen contains the inverse of your object or image. By spreading the ink across the screen, the logo will be transferred. This is considered the most cost-effective method. It is suitable for stress balls, plastic bottles, ball pens and custom plastic bags, among others. Since printing takes place on the surface, it is easy for the ink to be erased and thus damage the logo. However, it covers numerous objects in a short time and will cost you less. It, however, limits the number of colors you can use since you have to prepare a screen for each.
Digital printing covers the shortcomings of screen printing. To begin with, it allows you to print in all the colors you ever desired. The image is entered on a digital printer that imprints it on the object using ink that is technologically controlled. It is expensive though it is a perfect option whenever you want detailed printing. It is also referred to as CMYK or full-color printing because of the details that it can produce.
This is the method to choose when you want sharp and crystal clear logos that will never peel off. It uses technology to gain precision and engrave the images or logo on an object. The touch on your logo is made more distinct and a little color added using oxidation. This will produce a world-class metal plague, corporate gift, and glass awards, among others.
Embossing and Debossing
Do you want your logo in 3D? This is the method of printing on plastic bags for a 3D logo. A metallic object of the logo is made with heat and pressure being used for embossing. Debossing is where the image goes into the surface while embossing is when it protrudes on the surface. This is perfect for such materials as vinyl and leather, especially where durability and class are of interest.
There are other printing processes used in generating plastic bags with a logo that is available in the market. Personal preference and budget are determinants of the choice you make. Whichever method you choose, ensure that the resulting image represents the quality of your brand.