Consumers these days are environment conscious and prefer to go for eco-friendly packaging and products options. With the constant demand to go green, most of the businesses and small enterprises are going green in all aspects of their operations. The mythologies implemented by manufacturers and the packaging procedure are going through a drastic change.
There are billions of packaging waste that is populating the landfills on this planet. Brands are looking for ways to incorporate new materials and construction methods that make less impact on the planet.
For small business owners, it has been a need to include sustainable eco-friendly packaging options that can attract more of consumers. This will not only reduce environmental footprint but also build a strong bond between the brand and consumers.
A quick guide that would help small business owners to opt for eco-friendly packaging:
Optimize the usage of materials for packaging
Optimizing the usage of materials required for the packaging your product is something that you should never miss. Lower volume and mass of the packaging is very important for your packaging.
The optimal combination of packaging material and box size can be figured out with the help of right software. Even when your products are of an odd size, the software can help you to find out the right combination. Thus the packaging layers are reduced and the packaging itself is reduced to a great extent.
Instead of using traditional bubble wrap, air cushion rolls can be used to keep the product safe. These are cost-effective and also take less of storage space.
Go for high-end innovative materials
Go for high tech environment-friendly packaging materials instead of opting for harsh chemicals or materials that are harmful to the environment. Inks made from milk protein or food material is always beneficial to the environment. Soy inks are much more sustainable and come from a renewable source.
It can be deinked easily and thus make the recycling process much easy. Packaging items made from rainforest friendly paper, biodegradable plastic and cornstarch are ideal for use.
Opt for biodegradable materials
It is always better to go for biodegradable materials that do not cause harm to the environment. Cornstarch, biodegradable plastic, bagasse, forest wood, plant starch, recycled paper and palm leaf are ideal materials to for product packaging.
There are many renowned packaging manufacturers in the market who offer reliable services. They make optimal use of biodegradable materials to package your brand products safely.
Get rid of the excess space
Using a big box for a small item never makes sense. It simply means wastage of space and materials. There is a significant amount of waste in the warehousing and retailer levels. Custom packaging boxes can come to your rescue in preserving space and materials throughout the distribution procedure.
Minimalist packaging offers an aesthetic appeal that consumers cannot miss. So go for minimalist packaging that consumers would love to try.
Go for packaging options that can be reused
It is always better to go for reusable shopping bags for your consumers. Consumers would love to go for eco-friendly packaging options that can be reused again and again. So the next time they visit a supermarket, they can carry the bag offered by your brand.
It is always better to go for reusable items that do not cause spoilage to the environment. So sturdy reusable shopping bags made from eco-friendly materials are always a hit. This increases brand loyalty and consumers would come back to your brand again and again.
Choose an attractive design
When you opt for eco-friendly packaging option, try to choose designs that would attract consumers. Consumers always like an attractive package with the right touch of colors. It is great to get these kinds of custom shopping bags with every purchase.
So if you are looking forward to spreading your business and increase brand awareness, go for the right combination of design and colors. These are some of the important points that would help small business enterprises to go for right packaging option.
Depending on the type of product, the brand offers it is always better to go for sustainable packaging option. There are many renowned packaging manufacturers who can help you to get the right packaging for your needs.
They will help you choose the right materials that are appropriate to be a part of your packaging option. So rethink the way packaging is done and opt for energy and environment sustainable option for packaging your products.